In this video Don Norman talks about his new look and focus of design. Norman states that good design comes from the emotions within the product giving it a fun and pleasurable usability. The ideology he states being “Not understanding what it is but I want it” creates an emotion between the person and the product at first glance. Design must be beautiful and functional in order to satisfy those ongoing emotions as you carry on or progress with the product.
The mini cooper is a fine example it claims to have lots of faults but it is still considered as a must because of its fun design and functionality. Simply as Norman states pleasant things work better if you develop anxiety within the product it wouldn’t function like you expected it too due to your uneasy emotion towards the product.
This video was very helpful and important in the study of industrial design. If we designers start thinking and respecting product design on how it really makes us feel it would appeal more to the consumer regardless of the functionality the product must deliver a certain happy, joyful emotion for it to successfully capture attention and execute properly.
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