Objectified

Objectified is a documentary about the complexity in manufactured objects we have today. Objectified deals with the relationship of products, the people that use them and most importantly the designers that designed them. After watching this video I was completely inspired, not knowing on what to expect I haven’t seen many documentaries set out on design and its explicit focus on just design in products. This video was probably the most inspiring one amongst the others I’ve watched and reflected this past semester. One of the most inspiring and insightful quotes in the documentary came out of Dieter Rams a former design director for BRAUN in Germany as he says Design is : Innovative, It must sell the product, aesthetically pleasing, product is honest, unobtrusive, consistent in detail, environmentally friendly and offcourse the most important in my opinion must look as little as designed as possible. This quote made out by Rams pretty much sums up a perfect design an affective design that qualifies and progresses through the mentioned points and stages. He also states that there are very few companies that work by that manor but the ones that do are extremely successful as an example was brought out by apple.

Objectified spans through a number of different designers from Marc Newson to Karim Rashid, to big car developers such as Chris Bangle and leaders and directors of big firms such as Smart design and IDEO. Every single designer had their own opinion towards what good design was and every single opinion is credible and understandable, ideas that can be taken into account and implemented as a young designer I am today. One of the most interesting scenes I have taken a longing to for my future scene would be the design offices and practices of SMART design in New York. The way they tackle issues for example handles through the development of many working practical prototypes with a mix of human interaction for the development of an optimum beneficial solution. I would like to see myself in that scenario working with a team going through different stages of design development in a more practical manor suggestive manor.

Objectified was a very inspirational documentary, I found it very insightful in terms of what to expect once I get out into the industry and by the looks of what there is to expect, challenges to face and resolve I am quite excited. Objectified should be watched by every student for a gathering of inspiration and clarification on what a product is when it comes to designing.