Yves Behar Creating objects that tell stories.

In the first minutes of this video Yves took us back into his childhood years as he recognised objects around his household being ominous and freighting along that they also tell a story as he explained through the carpet and the picture of antique draws.

Each design as he claims should have a usability within its form. My favourite designs in this video would be the y water for children’s consumption. A design that gives children an activity after the bottle is empty. The Bootle can be stacked and positioned to combine any structure with the desire of using as many consumed bottles as they want. The children can use their mind to drive through imagination this gives this design a purpose and use.

The laptop with the simple functionality that only comes at $100 can be accessible to even children living in third world countries. This design of a laptop looks very simplistic and ideal for learning for children. The design looks like its set towards children and set towards fun which upholds its design usability. It’s good to know children around the world even those in troubled locations have access to this highly implemental resource.
This video is highly relative to this coarse and to industrial designers in general, finding a purpose for a design as well its usability together with a story interrelated amongst them both is an essential quality.

Don Norman - Emotional design

In this video Don Norman talks about his new look and focus of design. Norman states that good design comes from the emotions within the product giving it a fun and pleasurable usability. The ideology he states being “Not understanding what it is but I want it” creates an emotion between the person and the product at first glance. Design must be beautiful and functional in order to satisfy those ongoing emotions as you carry on or progress with the product.
The mini cooper is a fine example it claims to have lots of faults but it is still considered as a must because of its fun design and functionality. Simply as Norman states pleasant things work better if you develop anxiety within the product it wouldn’t function like you expected it too due to your uneasy emotion towards the product.
This video was very helpful and important in the study of industrial design. If we designers start thinking and respecting product design on how it really makes us feel it would appeal more to the consumer regardless of the functionality the product must deliver a certain happy, joyful emotion for it to successfully capture attention and execute properly.

David Kelly: Human Centred Design

Design has changed a great deal in the past two decades from experimentation and dubious outlooks to revolutionary technological objects of affection and value. Design is now as David calls it “human centred”, meaning it can be captured with behaviour characteristics and personality to increase the user experience within the product. Human centred designs are more trusted and integrated into the business strategies of companies. With today’s advanced technology designers can present their prototypes through video graphics to give the user a more direct visual understanding of how the product is set out to appear and utilised.

David’s first video of a design prototype of a custom shopping technology in a New York Prada store provides the customers with a more convenient and accessible shopping experience. Filled with numerous scanners for each apparel and associating display monitors along with quality assistance shopping for clothes appears to be taking a more technological turn in this global status. The design I most admired would be the delay time of the magic mirror along with the liquid crystal display in the changing booths. Seeing yourself from behind without twisting your head around should be a necessity in all change rooms, the New York Prada store is a shopping experience like no other.

The spy-fish was intended to be designed for the average user of a boat and not be recognised as a scientific research tool and more as your ordinary consumer product than can be used by anyone. To me it seems the only consumers that this product would set off will be the ones that are afraid of the water and the ocean life or maybe the ones that are just that terribly lazy to dive in and explore this body of wonderment for their own pleasure and curiosity without the need of a remote controlled submarine which they blew substantial amounts of money on.

I admire how David has changed thousands of lives through his Human centred design system. His biggest example of this coming into impact would be his non profit Aprottec company where he had provided thousands of jobs for those struggling in Africa. Supplying and designing things such as water pumps for manufacture significantly boosts the well being and attitudes of the misfortunate.

I think this video is important to industrial design as it explores the different techniques of how to manipulate today’s technology and how far we have come. A different stage in product presntation where virtual video prototypes such as the ones seen can be achieved. Industrial designers should always stay in close contact and on top with the technological advancements in presentation, to satisfy and please their consumers needs and prosper amongst others in that sence.