David Kelly: Human Centred Design

Design has changed a great deal in the past two decades from experimentation and dubious outlooks to revolutionary technological objects of affection and value. Design is now as David calls it “human centred”, meaning it can be captured with behaviour characteristics and personality to increase the user experience within the product. Human centred designs are more trusted and integrated into the business strategies of companies. With today’s advanced technology designers can present their prototypes through video graphics to give the user a more direct visual understanding of how the product is set out to appear and utilised.

David’s first video of a design prototype of a custom shopping technology in a New York Prada store provides the customers with a more convenient and accessible shopping experience. Filled with numerous scanners for each apparel and associating display monitors along with quality assistance shopping for clothes appears to be taking a more technological turn in this global status. The design I most admired would be the delay time of the magic mirror along with the liquid crystal display in the changing booths. Seeing yourself from behind without twisting your head around should be a necessity in all change rooms, the New York Prada store is a shopping experience like no other.

The spy-fish was intended to be designed for the average user of a boat and not be recognised as a scientific research tool and more as your ordinary consumer product than can be used by anyone. To me it seems the only consumers that this product would set off will be the ones that are afraid of the water and the ocean life or maybe the ones that are just that terribly lazy to dive in and explore this body of wonderment for their own pleasure and curiosity without the need of a remote controlled submarine which they blew substantial amounts of money on.

I admire how David has changed thousands of lives through his Human centred design system. His biggest example of this coming into impact would be his non profit Aprottec company where he had provided thousands of jobs for those struggling in Africa. Supplying and designing things such as water pumps for manufacture significantly boosts the well being and attitudes of the misfortunate.

I think this video is important to industrial design as it explores the different techniques of how to manipulate today’s technology and how far we have come. A different stage in product presntation where virtual video prototypes such as the ones seen can be achieved. Industrial designers should always stay in close contact and on top with the technological advancements in presentation, to satisfy and please their consumers needs and prosper amongst others in that sence.