Ross Lonegrove - Organic Design

Ross Lonegrove is after intelligent form which he believes can be captured from nature alone. These holistic forms can have an effect on people’s emotions, leading them on to inspiring nature as a basis for design or other outlooks. He nicknames himself as Captain Organic for that very purpose.

Many of the designs he had presented came from his idea of a natural form or how the form of natural objects can make design more pleasant to look at and admire. In his beginning design presentation he had demonstrated his idea of “skin of water” by presenting us with a water bottle. The concept of the water bottle he had proposed looks very natural in its form when the water is inside the vessel. Not only does it look natural it also performs natural things such as the fitting of any hand and usability in relation to the ergonomics of the primary design. Ideas such as this should be well experimented in many designs today since we will become more appealed to it through it overwhelming emotion.

The car idea that he had projected wasn’t for my liking but on the basis of natural design it fall in well into that category. Not only is it a car that is run by battery (which already limits the hazard impacts on the environment from our current cars) but it also turns into a street light form many other sustainable purposes. The cars shape and form is very unordinary and I guess we aren’t ready for that change but in the future time will tell as more and more sustainable solutions will be need due to the current affects of the world right now.

As an industrial designer this video has been very informative and has opened up my eyes to newer more effective ways of thinking about design and demonstrating it. With a more natural form more can be achieved and learned from not only just an object but also from the natural environment.