Tuesday, October 27, 2009

SEYMOUR POWELL: DESIGNING DREAM MACHINES

Designing dream machines discusses the industrial design role in more complexity and understanding as they perform in their practice. With basic design steps of the development process a product can be achieved which satisfies the consumer and the target market with its successful innovation.

Firstly there needs to be a clear understanding between you and the fellow consumer this can be achieved through constant communication with the consumer so both the parties are on the same page. A brainstorm of ideas is the initial step in design and vital in the design process of a product. With the brainstorm there are ways of communicating the design in a clearer sense such as drawing and sketching the concept ideas of the product. The designer should understand the product well along with its target requirements so the proposed ideas don’t become rejected which a designer must take in well and look at as an opportunity of refinement and redevelopment as an understanding has been reached.

This video was very interesting and informative as we get to take an inside look of how industrial designers operate first hand. Very helpful in the identification of the many processes which will generate a lot of help in my future assignment and career.

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